Part 1: Importance of Cash
Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the "life blood" of a business.
How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting? Provide an example of how a company manages cash flow.
Part 2: Application of Concepts
Based on the materials presented in chapter 4, discuss how the concepts presented in that chapter can be used in managerial decision making. Be specific and give examples based on your experience or research.