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Ge is disrupting itself by using reverse innovation to

GE is disrupting itself by using reverse innovation to create low-cost health care diagnostic products in emerging markets. All of the following are true about this strategy EXCEPT:

A. GE is creating a new industry

B. GE converted internal inventions into market innovations

C. GE is disrupting itself in order to stay innovative

D. GE used emerging markets to invade from the "bottom up"

E. GE is utilizing reverse innovation in order to protect itself from rivals

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