1. Gawker hired a firm in Japan that was versed in online publishing in that country in order to minimize which barrier to effective communication?
a. filtering
b. information overload
c. selective perception
d. cultural differences
2. Gawker is rediscovering the importance of what form of business communication?
a. one to one interaction
b. traditional print media
c. online wiki tools
d. teleconferencing
3. Gawker has an internal wiki tools that allows it the opportunity to continually educate employees on changing tools sets that are available. This is an example of ____.
a. transactional communication
b. knowledge management
c. communication filtering
d. a community of practice
4. Gawker has used teleconferences, video cinferences, off-site conferences, and a wide range of information technology, such as skype, twitter, wikis, and IMs. Each of these methods represents which step in the communication process?
a. decoding
b. source
c. encoding
d. channel
5. What does Gawker find to be the biggest drawback of the latest technology in communication in the business world?
a. there are too many communication choices
b. the loss of interpersonal relationships
c. the training expense associated with rapidly changing technology
d. the travel associated with bringing everyone into one centralized location