Problem:
Julie Hogan is JavaJoy's National Sales Manager, and is in the process of rolling out JavaJoy's first non-coffee brewing system - a tea brewer. While the sales channels are the same as for the coffee brewing equipment, the end users (tea drinkers) are certainly different. Julie is desperate to know how the new product is being received because she needs to give the manufacturing department a production forecast for the coming quarter - and the forecast is due in two weeks!
Assuming you have some time to work on this project, what information can you develop for Julie in the time frame available?
Describe a type of marketing research she can use to gauge the consumer's response to the tea brewer. Include the information that could be obtained. In your final paragraph, discuss your thoughts on the accuracy of whatever information you are able to gather in two weeks.