Question1) Answer all the questions:
(i) Define service marketing
(ii) Define the term service pricing strategy?
(iii) Explain balancing demand.
(iv) What do you understand by service quality?
(v) What are the key decisions in global marketing?
Question2) Explain marketing-mix of service sector with the suitable example of any one service industry.
Question3) Explain the term gap model in context of service industry.
Question4) What is service recovery? Explain service recovery strategies.
Question5) Answer all the questions:
(i) Describe classification of services.
(ii) Explain service delight.
(iii) What do you mean by service recovery?
(iv) Explain the role of branding in service marketing.
(v) What are the dimensions of service environment?
Question6) Explain the significance of service sector in the Indian economy.
Question7) Describe the latest global trends in marketing of services.
Question8) What type of pricing approaches are used by service industry? Discuss its benefits associated with company and customer.