Future sales come from present customers and prospects


Question: Discussion Part I

What is the difference between marketing and selling, and how does selling fit into the marketing concept?

Discussion Part II

Future sales come from present customers and prospects often found through customer referrals. How do you feel customer referrals have changed with the increased use of Internet sales? Has the increased use of Internet Sales helped or harmed customer referrals as they pertain to personal selling?

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Marketing Management: Future sales come from present customers and prospects
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