Review the case The US airline industry in 2012
You will need to conduct a review of the US Airline Case on pages 473-487 of the course text and any additional resources necessary to conduct and industry analysis on the airline industry.
Cmplete the industry analysis.
1. Provide a rating for each area and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low.
o Threat of new entrants
o Rivalry among existing firms
o Bargaining power of buyers/distributors
o Bargaining power of suppliers
o Relative power of other stakeholders
Once you have conducted your analysis response the following disquestion questions:
1. Are any of the forces changing? Please explain.
2. Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry? Please explain.