Problem: Funder Mifflin Inc. is a global construction company that is getting ready to enter the social networking industry with a new social network site that they have created. In order for them to fully understand what they are getting into they wanted me to research a social networking site as an actual benchmark to compare it to the needs we have at Funder Mifflin Inc. Below I will be discussing the company Western Water Constructors who successfully created a construction social network site in 2008 called ConstructionExchange.com. I will be discussing what they did and how they did it and also how their core strengths will help us jump into the global marketplace.