You are an expert on organizational design/structure. You have two clients, one is a three year old company that develops and markets video games. The company employs approximately 300 employees and markets its video games nation wide in the US and would like to expand to China, Korea and India. It is in a high risk, rapidly changing environment.
The second company is a furniture production business. It has been in business for more than 50 years. It has more than a thousand employees. It distributes its furniture through five retail outlets. The company produces traditional furniture and has a long standing and stable relationship with its custormers.
Assignment: Would the "structure" of the two companies differ, if so how and why? From the various structure options discussed in this chapter, select the type structure you would recommend for each company. Defend your selection.