Pricing Strategy and Pricing Management" Please respond to the following:
From the simulation, you learned about the importance of identifying a pricing objective before developing the pricing strategy. OatHealth is a brand of oatmeal marketed by Health And You all over the U.S. The company has been noticing a decline in sales. An external consultant appointed by the company has attributed the sales drop to issues in pricing. Determine a pricing objective and discuss a new pricing strategy that could help the company revive its falling sales.
From the e-Activity, give examples of two (2) products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand-in-hand with the identification of the correct target market. Provide a rationale for your response.