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From the e-activity select a global company and determine

Discussion

• From the e-Activity, select a global company, and determine and explain its marketing strategy.

• Determine and explain whether the global company you selected in Part 1 of this discussion has marketing myopia. Explain why or why not. Compare and contrast the marketing orientations of your selected global company with the orientations of the global companies that at least two of your classmates have chosen.

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