1) From the e-Activity, evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
2) "Promotion, Advertising, and Sales Promotion Strategies" Please respond to the following: Select one advertisement that you have viewed in the last week. Briefly describe the advertisement and where you viewed it. Determine the advertising strategy that was used in this advertisement. Explain your rationale.