Pricing and Globalization Strategies
Please respond to the following:
- From the e-Activity, discuss the best possible pricing strategy based on whether the company you selected is a retailer, manufacturer, or service firm. Explain your rationale.
- Discuss the best possible way the company you selected could expand its market globally.
Globalization and Sources of Equity Financing
Please respond to the following:
- From the e-Activity, discuss how the company you selected might benefit from selling new customers on e-Bay (as opposed to building and maintaining its own Website).
- Referring to the same company, determine the best source of equity capital available to the company you selected. Explain your rationale.