1. Determine which area you believe provides the greatest challenge for organizations implementing new pricing strategies. Support your argument with specific examples.
2. Analyze the impact decision rights have on successfully implementing a pricing strategy into an organization.
3. Advise a small professional service company, CPA, attorney, consultancy, etc., who is in a start-up phase on pricing strategies. If there was only one piece of advice you could give, discuss what it would be.
4. From the e-Activity, compare and contrast the online advertisement and the conventional television advertisement. Determine whether or not there are similar elements and speculate as to why or why not. ( e-activity : Use the Internet to locate both an online advertisement and a conventional television advertisement for the same brand.)
5. Determine whether online advertising or conventional television advertising is more likely to result in unethical advertising behavior (false claims or misleading advertisements). Support your position with examples.
6. Consider the different forms of advertisement. As a customer, determine which form of media has the most significant impact on your decision to purchase a product. Support your position.
7. Consider a recent purchase that you made based on an advertisement of the product. Analyze why the advertisement influenced your purchase decision. Determine which elements of the advertisement were most effective and explain why.