Discussion
• Read the article titled, "Serving the World's Poor, Profitably,". Next, select one product that is currently out of reach for most poor consumers (either domestically or in a developing country). Suggest two specific actions that firms could take in order to modify this product to make it accessible to these consumers (e.g., produce a smaller, cheaper version).
• From the case study, analyze Babe's proposal from the institution-based view of multinational strategy. Next, speculate on the main reason(s) why Babe took the risk of using the framework of formal and informal internal institutions for his proposal. Provide a rationale for your response.