From prahalad article the market at the bottom of the


1. If Linton decides to raise the price of United By Blue ‘s T-shirt, what steps should he take to communicate the price increases to the company’s retailers and its final customers?

2. Should United By Blue raise the wholesale price of its T-shirt from $14.50 t0 $16.50? Explain.

3. From Prahalad article “The market at the Bottom of the Pyramid” summarize the three overlapping approaches to economic growth.

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