From our pricing material analyze the willingness to pay


From our pricing material, analyze the willingness to pay (WTP) for potential customers of a TV delivery company. Note: MC is zero so your job is to maximize revenue.

                                                   WTP for Network TV                       WTP for Sports/Special Interest

Emma the Series Lover                      $15                                                    $4

Sarah the Event Watcher                   $9                                                   $12

A. Calculate total R if the products are priced separately.

B. Calculate total R if the products are bundled.

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Business Economics: From our pricing material analyze the willingness to pay
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