From a franchisor standpoint, seeking to expand the business by appointing qualified franchisee candidates is among the most important strategic decision. Thus, choosing the best qualified candidate(s) is crucial to success. As a prospective franchisee, determining your own suitability to becoming a successful franchisee requires honest, self-examination of your management skill sets.
Define and explain "franchising."
Why is franchising gaining appeal as both a means of employment and entrepreneurial expression?
Consider Table 4-4 and explain what this table reports concerning the priority of franchisee qualifications.
Explain why you agree or disagree with this report.
Franchise ownership attracts candidates with diverse backgrounds and skill sets. What five "people groups" over the next ten years are expected to become franchise owner operators?
For each group, explain their reasons for doing so.