1. (a) From a consumer attitude perspective, explain the differences between high versus low involvement situations. (b) For both high and low involvement situations, explain how you might proceed to change consumer attitudes. Be explicit and provide examples.
2. What is Hadoop, and briefly explain the history of the development of Hadoop to its current state? What are HBase and Pig? Find a business application case in which a company had to use Hadoop. Summarize the case in no more than a page.