Which of the following is not a frequently used strategic approach to setting a company apart from rivals and achieving a sustainable competitive advantage?
developing expertise and resources that give the company competitive capabilities that rivals can't easily imitate or trump with capabilities of their own
focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of satisfying the needs and tastes of buyers comprising the niche
aiming for a cost-based competitive advantage
outcompeting rivals on the basis of such differentiating features as higher quality, wider product selection, added performance, better service, or more attractive styling
simply trying to mimic the successful strategies of rivals