Herzberg's two-factor theory speaks to issues relevant in both employee compensation and benefits as it discusses why people choose a workplace, as well as what keeps employees satisfied and committed to their work. For more information on Herzberg's two-factor theory, see Frederick Herzberg Motivational Theory.
Imagine that you are an HR manager in a contemporary firm and response the following:
• Whom are you trying to recruit to work for you (i.e., your audience)?
• What sort of compensation and benefits package would you ensure is in place to recruit the best candidates for the position?