Qusetion: 1. Four types of "graphics" are used in compiling databases: buyographics, demographics, geographics, and psychographics. Provide one illustrative variable that a catalog marketer of men's or women's clothing (your choice) might include in its database for each of these "graphics."
2. Explain the meaning and importance of database "addressability."
3. The section describing database assets included the claim that an up-to-date database allows a marketing organization to create long-term relationships with customers. What does this mean?