Four preliminary designs for sport-utility vehicles had the, Marketing Management

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Four preliminary designs for sport-utility vehicles had the

Four preliminary designs for sport-utility vehicles had the characteristics listed in the following table. Using the weighted decision matrix, which design looks to be the most promising?

Characteristics	Parameter	Weight factor	Design A	Design B	Design C	Design D
Gas mileage	Miles per gal	0.175	20	16	15	20
Range	Miles	11.07S	100	240	2641	400
Ride comfort	Rating	11.40	Poor	Very good	Good	Fair
Ease to convert to	Rating	0.07	Very good	Good	Good	Poor
4-wheel drive
Load capacity	lb.	0.105	1000	700	1000	600
Cost of repair	Avg. of 5 parts	0.175	S700	S625	5600	S500

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