The Warner-Lambert Company has manufactured and distributed Listerine antiseptic mouthwash since 1879. Its formula has never changed. Ever sinceListerine's introduction, the company has represented the product as being beneficialin preventing and curing colds and sore throats. Direct advertising of these claims toconsumers began in 1921. Warner-Lambert spent millions of dollars annuallyadvertising these claims in print media and television commercials.After one hundred years of Warner-Lambert's making such claims, the Federal TradeCommission (FTC) filed a complaint against the company, alleging that it had engagedin false advertising, in violation of federal law. Four months of hearings were heldbefore an administrative law judge that produced an evidentiary record of more than four thousand pages of documents from forty-six witnesses. After examining the evidence, the FTC issued an opinion which held that.
Is Warner-Lambert guilty of fraud?
Why did Warner-Lambert make claims that Listerine cured colds?
Did Warner-Lambert act ethically in making its claims for Listerine?