Question 1:
Determine and explain four characteristics of events.
Question 2:
Using as example event of your option, elaborate on the merits the event brings, in social and economic terms.
Question 3:
Illustrate why the clarity of objectives is to running a successful event?
Question 4:
Compare the branded conference products offered by two of the large hotel chains. To which types of conference organisers may these products appeal, and why?