VIDEO CASE
Motivation at Washburn Guitars
Founded in the late 1800s in Chicago, Washburn Guitars boasts a rich tradition of fine instrument making. Today the company sells more than 50,000 guitars annually, totaling about $40 million in revenue. Washburn Guitars produces a variety of acoustic and electric guitars. Washburn craftsmen also enjoy making custom guitars. In recent years, custom shop production has grown dramatically from 20 to 300 guitars per month. Having a motivated workforce is essential because guitar making is labor intensive and requires attention to detail. Quality materials combined with quality craftsmanship are necessary to produce quality guitars. Washburn Guitars' workforce is motivated because they love music and care about the instruments.
1. What motivates most employees at Washburn Guitars?
2. What kinds of guitars do employees most like to produce?
3. What is the connection between quality guitars and workforce motivation?