Case Scenario:
At the second meeting of the Digital Learning Initiative Team (D-LIT), President Learner has selected you to formulate interactive marketing benchmarks, such as website features, online services, electronic data gathering, and software applications that permit personalized digital experiences.
Dr. Learner is especially interested in assuring Cyber-Health that its successful "healthcare learning for the digital future" positioning strategy is well understood including the vital role of the med-teach agent technology.
Formulate and use interactive marketing benchmarks to discuss critical success factors for Cyber-Health's e-marketing process/programs. Consider the following for inclusion:
- interactive marketing benchmarks - website designs, online features like instant messaging, and others
- reference citations - the website or online reference source from which the benchmark is identified
- description of e-marketing process/program critical success factor(s) - the actual Cyber-Health e marketing advantages derived from incorporating the identified benchmark(s)
- Cyber-Health is an online college & Med ED is brick/mortar