You are required to submit a report to the CEO of a major multinational company to aid the formulation of the internationalisation strategy of that company.
Scenario: You are a consultant hired by an Indian or Chinese firm seeking to make its first entry into your home country (Saudi Arabia). You are advising a large firm (You can choose one from the following industries, advertising, education, finance or the hospitality industries, or any other service sector- the industry must be services!) on the advisability of such a move. Your role is to identify and provide advice on the challenges and opportunities from embarking upon such a path for your client. This will require analysis of the general business environment and, if you decide the project should proceed, advice on how to enter the market, with explanations of how the advice arrived at.
Requirements for the report:
1) The assignment must be based on services sector
2) Consider industry-specific characteristics using appropriate framework
3) Advice on the general business context – both internationally and nationally (PESTLE)
4) Advice on entry mode – i.e what would be the most appropriate entry mode and why (Risk, control, etc…). I prefer joint venture mode !!
5) Advice on dealing with institutional and cultural differences and other opportunities and challenges between the host and home countries (National Culture is very important and must be used)
6) Recommendations on how and whether the investment should go ahead (all the previous analysis should be leading to support your recommendation)
7) The advice given should be based on the academic literature on theory and evidence on factors relevant to the location and sector.
Structure of the report:
1) Number of word 4000 excluding the executive summary.
2) Executive summary (very brief)- main areas investigated and summary of the advice given.
3) Introduction- terms of reference, an outline of the industry and the problem, a summary of the structure of what is contained in the report, and a short outline of how the research for the report was done.
4) The main body of the text- this should be well structured and builds towards your recommendations and conclusions.
5) Recommendations and conclusions for the key areas outlined above. There should be a separate section for each area, which puts the case for the various options and provides an argument back by analysis and evidence for the recommendation option.