Formulate a model to estimate demand for low price coffee, Marketing Management

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Formulate a model to estimate demand for low price coffee

Problem

You are considering starting a store which offers coffee at a low price in a relaxed atmosphere. Although it is a highly competitive market, you are confident that your pricing is competitive for the level of quality you offer, and believe you could gain substantial market share. Formulate a model to estimate the demand for low price coffee that people drink at places other than home in terms of the number of cups consumed in a month within the 23 Tokyo Metropolitan Wards.

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Marketing Management: Formulate a model to estimate demand for low price coffee

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