Imagine that you are an employee of a large organization about to go through a restructuring.
What information would you like?
From whom would you prefer to get this information? Why?
In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
As a manager of change, how might you use these insights in terms of forming a media communications strategy?