Former Prime Minister of France, Jack Lang, a critic of the globalization of U.S. consumer culture, said in 1982, "A real crusade against… this financial and intellectual imperialism that no longer grabs territory… but grabs consciousness, ways of thinking, ways of living.” Critics of cultural imperialism charge that rich cultures dominate poor ones. However, Tyler Cowen, an economics professor at George Mason University wrote in an article in New York Time in 2007 that culture is not a zero-sum game, so the greater reach of one culture does not necessarily mean diminished stature for others. In the broad sweep of history, many different traditions have grown together and flourished. In light of the differing perspectives noted above, and from the discussion of the Point-Counterpoint section in the chapter 2 of your textbook, please address the following questions:
1) Does international business lead to cultural imperialism?
2) Does international business impact national cultures?