Question: How to Enter the Copying Business
Form groups of three to five people, and appoint one group member as the spokesperson who will communicate your findings to the whole class when called on by the instructor. Then discuss the following scenario
You and your partners have decided to open a small printing and copying business in a college town of 100,000 people. Your business will compete with companies like FedEx Kinko's. You know that over 50 percent of small businesses fail in their first year, so to increase your chances of success, you have decided to perform a detailed analysis of the task environment of the copying business to discover what opportunities and threats you will encounter.
1. Decide what you must know about
(a) your future customers,
(b) your future competitors, and
(c) other critical forces in the task environment if you are to be successful.
2. Evaluate the main barriers to entry into the copying business.
3. Based on this analysis, list some steps you would take to help your new copying business succeed.