Problem: Foreign Market Entry Podcast
McDonald company in china is my brand
Guided Response:
1. Identify a specific country to analyze your brand's entry into
First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like "foreign" or "international." See which markets have been written about and select one.
2. Research your chosen market to answer these questions:
When did your mentor marketer enter this foreign market?
What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once.
How successful was the entry into this market? Is the brand still in the market?