The survey illustrates that 23% of shoppers in seven Midwestern states regularly purchase their groceries at Safe Shop, 29% regularly shop at PayNEat, and balance shop at any one of several smaller markets. Survey points that 8% of consumers who presently shop at Safe Shop will buy their groceries at PayNEat next time they shop and that 5% will switch to some other store. Also, 12% of consumers who presently shop at PayNEat will buy their groceries at Safe Shop next time they shop, and 2% will switch to some other store. Aadditionally, 13% of the consumers who presently shop at neither store will buy their groceries at Safe Shop they next time they shop, and 10% will shop at PayNEat. Forecast percentage of Midwestern shoppers which will be regular Safe Shop customers and percent which will be regular PayNEat customers as the result of trend.