Force a researcher to do probability sampling


Problem 1: Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling?

Problem 2: Describe a specific marketing research situation when nonprobability sampling would be appropriate, despite this disadvantage.

Problem 3: What changes to the research problem would change your approach from a nonprobability sample to a probability sample?

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Marketing Research: Force a researcher to do probability sampling
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