Question: Individual Term Paper:
For your individual term paper, you are going to analyze a current ethical issue that confronting the world of marketing. You are to introduce the issue, analyze the various arguments surrounding the issue, and offer your own opinion. This is a research paper primarily made up of at least 10 secondary sources. You are to turn in a written report (6-8 pages).
This paper will constitute 130 points of your total grade and should include a "References" page in APA format.