For your case assignment this session the organization you


Case Assignment

For your case assignment this session the organization you will be reviewing is Comcast. You will be considering how this organization competes within a very competitive industry.

After reviewing the book section, presentation materials, and additional readings, consider the organization's mission/vision/values and key stakeholders and discuss the organization's position and niche in the competitive environment.

Make sure you present the company's mission, vision, and/or values (whatever the company makes available to the public along these lines), and discuss the company's most important primary stakeholders. Indicate whether you believe the company's mission, vision, and/or value statements are in alignment with stakeholder needs. That is, does the organization treat key stakeholders in a fashion that is in alignment with its posted mission/vision/values?

Also, is the organization's mission/vision/values in alignment with the volatile environment in which it competes?

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

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Marketing Management: For your case assignment this session the organization you
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