1. For Under Armour, its top 10 suppliers manufacture less than half of its products. To Under Armour, supplier power is likely to be ________
A. moderate
B. low
C. significant
D. High
2. Testing with prototypes is known as beta tests.
True
False
3. New entrants to an industry can erode existing companies' market share and profits.
True
False
4. Generally, an industry is more attractive when the items suppliers provide the industry account for a relatively high portion of the cost of the industry's finished product.
True
False
5. Conducting primary research involves collecting data firsthand and analyzing it.
True
False