Question: For this individual project, you will use the entity you selected for your Unit 3 discussion, along with the research you conducted for that assignment, to present a report totaling 600-800 words. The report will be on the overall effectiveness of that entity's online presence and will have recommendations for improvement.
Complete the following for this assignment:
Research review: In 1-2 paragraphs, provide a summary of your findings on the importance of a political campaign, organization, or governmental agency having an online and social media presence. Use the 4 sources you chose for Unit 3. You will be summarizing, synthesizing, and analyzing these sources to provide a background for your analysis and suggestions. Be sure to include APA style in-text citations when summarizing, paraphrasing, or quoting sources.
Analysis: In 3-4 paragraphs, analyze your entity's existing social media presence and existing Web site, addressing each of the following components:
- Provide an explanation of your entity's target audience.
- Discuss the entity's purpose(s) for using social media.
- Provide an overview of the various social media sites the entity currently uses.
- Discuss how often this company posts updates on these sites.
- Describe areas where the entity is effective in its approach to social media.
- Discuss the strengths of the entity's Web site.
Recommendations and conclusions: In 2-3 paragraphs, discuss specific identified areas where your entity could improve. Consider the following suggestions:
- Suggest the addition of more platforms to attract its target audience, offering specific guidance on which platform(s) should be added and why.
- Suggest how a specific platform should be used differently, including why its use needs to change.
- Suggest a different cadence of posts to the various platforms. For example, is the entity posting too rarely or too often? Include a specific breakdown of how often posts should be made and why.
- Offer suggestions for ways to gain more followers. Be specific on which strategies are more effective for which platforms.
- Offer suggestions for how to improve the entity's Web site, and address the benefits of making these improvements.
- Finally, conclude your report by informing your audience of how taking your suggestions will benefit them in the long run, supporting these claims with outside sources.
- References page: Create a references page that cites all the references used in this report. Use APA formatting. You should have a minimum of 4 cited sources, at least 2 of which must have come from the CTU Library. For help with formatting your references page, check out the Introductory APA Writing Style Guide.
- Use this APA Report Template to format your paper. Be sure to remove the instructions from the template prior to submission.
Tip: Use CTU's Writing Center, found here or in the Learning Center's area of the Virtual Campus, for additional resources and help with your writing.
- Please post this task to Submitted Assignments as a Word document.