Question: For this assignment, you will prepare a short paper (2 page minimum, 3 page maximum) reporting the results of at least three interviews with Hispanic consumers (the three individuals you identified last week) of different age groups and countries of origin. Please note that the 2-3 pages of your paper do not include the background page on your interviewees. Based on the findings of your interviews, your paper should cover the following:
1. What makes US Hispanics different from others in our society?
2. What are values and beliefs that characterize Hispanics?
3. What habits, behaviors, and external manifestations of culture characterize US Hispanics?
4. What makes advertising better when targeting Hispanics?
Please note that there is a difference between "research questions" such as those above, and "interview questions" that you will actually ask your interviewees. You can't, for example, ask someone "What habits, behaviors, and external manifestations of culture characterize U.S. Hispanics?" and expect them to be able to give you an insightful response.
Your job as a researcher is to find a way to interview and ask questions that allow your respondents to answer in an insightful way. You might need to try a few questions and begin to probe when you hear something you think is interesting. For example, in the question above, you might begin by asking, "Tell me about some of your family's habits" or "Tell me about some of your habits." You can then delve deeper by asking, "Do you think non-Hispanics have similar habits?" or "Do you think that any of these actions are unique to Hispanics?"
Remember: You must answer each question based on your analysis of the responses from all of your interviewees. In other words do not answer one question based on the response of just one interviewee; rather, craft your answer based on a synthesis of your collective findings. It might also be helpful for you to answer each question with a summary and use direct quotes to substantiate your answer.