Segmenting and Positioning
For this assignment, you should select a national consumer brand and complete a brief segmentation and positioning analysis.
1. Try to see things from the perspective of the consumer and identify at least 6 market segments that the brand at its competitors exist.
2. Try to explain how the brand you selected is positioned to a specific target market with unique benefits and brand differences.
This should be 2-3 paragraphs long, and you can uses diagrams or figures if you wish.