Alternative Case Study for non-COB students
For students not in the College of Business,
"For this assignment select one company that is currently very successful strategically and one company that has been very unsuccessful strategically (over the last 5 years). Then explain in detail what has made them either successful or unsuccessful. Do not use your current strategic audit company(fedex) as part of this assignment. The assignment must be two to three pages of analysis (excluding any title page and references page) and have at least 2 properly cited and referenced outside sources (Not including the text book). This assignment will be worth 10% of your final grade".