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Case Study: #1

For this assignment, following APA style, answer as comprehensively as possible the questions after each case summary.

Please refer to VerticalNet: The New Face of B2B Case Study on page 285 and answer the following questions:

What value does Vertical Net offer its customers?

Does the firm offer more value than its competitors?

Could this business have existed prior to the Internet? Why or why not?

What is unique about the Internet that enables a business like Vertical Net?

What are the inimitable facets of VerticalNet's business plan?

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