For this assignment choose a brand name in a very, Operation Management

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For this assignment choose a brand name in a very

For this assignment, choose a brand name in a very competitive market. Analyze the brand versus its top 3 competitors and prepare a report on how they attempt to differentiate their product. Present the top three competitors and a brief analysis of their products. Then discuss whether the company integrates the differentiation into their marketing communication vehicles. Give examples of these communications and determine whether this is a consistent part of their message.

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