For the television and radio marketing campaign what is one


Discussion

Digital worldwide is a fictitious company

• For the television and radio marketing campaign:

o What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
o Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.

• For the online marketing campaign:

o What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
o Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.

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Marketing Management: For the television and radio marketing campaign what is one
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