Question: Course Project - Developing a Marketing Strategy
This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.
For the course project of this course, you will select an organization, analyze the market for the organization's product/service, analyze the organization's current marketing strategy, and justify recommendations for the marketing strategy to make the organization more effective.
To assist you in planning for the course project, the following table provides a high-level overview of the project deliverables during the course.