Market Entry Strategy Project. This exercise corresponds to the MESP online simulation.
For the country your team is researching, is it a member of the IMF? Does it participate in a regional monetary system to manage exchange rates? How have inflation and interest rates affected the nation’s exchange rate with other currencies? What impact has the country’s exchange rate had on its imports and exports? How has the exchange rate recently affected (a) the activities of companies operating in the country and (b) the purchasing power of consumers? What is the forecasted exchange rate for the coming weeks, months, and year? (Hint: Good sources are the IMF’s monthly International Financial Statistics and annual Exchange Arrangements and Exchange Restrictions.) Integrate your findings into your completed MESP report.