Needs to be 1.5 to 2 pages long with APA citations & references
Part A of your International/Global Marketing Plan is the Company Overview/Summary. Please refer to the Global Marketing Plan instructions and guidelines for how to complete this part of your Marketing Plan.
For Part A of your project you will provide a short description of your business, describe the product or service that you plan to market, and identify the company's mission statement and competitive advantage.
When you create this portion of your marketing plan, be sure to use the headings listed below:
- Business Summary
- Mission Statement
- Competitive Advantage