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For our discussion this week i would like you to focus on

Health care marketing class

For our discussion this week, I would like you to focus on the intermingling of new and traditional media in marketing communications.

What companies have you witnessed that have effectively combined new and traditional media together (integrated)?
What traditional and new media do you believe "mix well" for promotional marketing in the healthcare industry?
What are the potential pitfalls of integrating new and traditional media?

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