For example if your everyday object is a candle you might, Management Theories

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For example if your everyday object is a candle you might

Now use your object and list of associations to create an image for another product. Think of the likely connotations your object will have for a certain target market and how such connotations can support a brand image. For example, if your everyday object is a candle, you might choose lingerie for your product, based on a candle's romantic connotations.

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